Job Description

Job Summary

The Digital Brand Storyteller's responsibilities include social media coordination, photography, and videography to highlight the Jones Center's impact in the community. The ideal candidate should have professional experience in photography and videography, be adept at social media, and be passionate about crafting engaging, diverse digital content. You'll work in collaboration with the marketing team to generate interest in and raise the visibility of The Jones Center and its programs. The role provides key marketing and customer service support to internal departments, including Programming & Community Engagement, Recreation, Fitness, Guest and Members Services, and Development.

Main Responsibilities

Content Creation - Photography and Videography:

• Lead and manage all aspects of photography and video production, including planning, shooting, editing, and post-production.
• Proficient with digital devices/cameras for capturing high-quality photographs and videos.
• Edit and produce engaging visual content for social media, web, and other marketing and communications projects.
• Create a variety of multimedia materials, including short reels, interviews, and promotional videos.
• Oversee and maintain the library of photography and video assets.

Social Media Management:

• Develop and execute a social media strategy aligned with the Jones Center's vision and goals.
• Manage all social platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Monitor and leverage social media trends to increase engagement and reach.

Community Engagement:

• Foster an interactive online community that engages with members, visitors, partners, staff, and the broader community. Provide excellent customer service and quick responses.
• Share updates, achievements, and compelling stories of the organization and the people involved.

Analytics & Reporting:

• Analyze social media and content performance using analytics tools.
• Provide insights and reports on engagement metrics, offering suggestions for improvements.

Minimum Qualifications

Required Skills and Abilities

• Minimum of 3 years of professional experience in photography and videography.
• Proficiency in photo and video editing software (Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
• Proven track record in social media management, with demonstrable results in growing and engaging an online community.
• Strong storytelling, communication, and interpersonal skills.
• Self-motivated, detail-oriented, creative, and critical thinker who thrives in fast-paced environments.
• Excellent time management skills. Ability to multi-task and meet deadlines.
• Ability to communicate in a measured and professional manner with staff, guests, community contacts, and social media followers.
• Proficient in Microsoft Office and project management software.
• Photography/video editing skills preferred.

Education, Training, and Experience

• A bachelor's degree in marketing, advertising, photography, design, or a related area, preferred, or an equivalent combination of education, training, and experience.
• At least 3 years of professional experience in marketing, advertising, creative production, or a similar role.
• Experience crafting compelling content and campaigns for social media platforms.
• Strong portfolio demonstrating exceptional photography and videography skills. Work samples are welcomed with the submission of a resume.

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