Job Description

✍ Short Description:

We’re looking for a data-driven Paid Search Specialist to execute and optimize high-performing PPC campaigns across Google, Microsoft, and other platforms. This is a remote, full-time role ideal for someone with hands-on experience managing various campaign types, performance analysis, and conversion tracking. You’ll collaborate closely with clients and internal teams to ensure strong ROI across multiple accounts.

💰 Compensation : Full-time – Competitive pay in USD

🌎 Location : 100% Remote – Open to candidates based in Latin America.

🗣 Language Requirements : Advanced English (written and spoken) – mandatory for client communication.

🤝 What We Offer:

• Opportunity to manage and optimize ad campaigns across various industries.
• Fast-paced environment with exposure to multiple clients.
• Growth potential within a highly skilled performance marketing team.
• Collaborative and supportive remote culture.

💼 Responsibilities:

• Strategy & Planning: Support on and implement comprehensive paid search strategies tailored to client goals and industry verticals.
• Keyword Research: Conduct detailed keyword research and competitor analysis to identify high-performing search opportunities.
• Ad Creation: Write compelling, on-brand ad copy that drives clicks and conversions across search and display campaigns.
• Campaign Buildout: Set up and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads.
• Budget & Bid Management: Monitor and adjust budgets, bidding strategies, and pacing to maximize ROI and meet performance goals.
• Tracking & Tagging: Implement and manage conversion tracking using Google Tag Manager, Google Ads, and GA4.
• Optimization: Analyze performance and make regular optimizations to ad copy, keywords, targeting, and bidding based on data insights.
• Reporting: Generate regular performance reports and provide clear, actionable recommendations.

💡 Qualifications:

• 3+ years managing paid search campaigns
• Proficient in Google Ads, Microsoft Ads, Google Tag Manager
• Experience with Shopping, Performance Max, YouTube, and LSAs
• Strong understanding of bidding strategies and Quality Score
• Skilled in writing and testing ad copy (A/B)
• Proficient in GA4 and analytics integration
• Strong analytical mindset with attention to detail
• Comfortable managing multiple client accounts
• Excellent communication and time management skills
• Google Ads certification is a plus

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